SEO case studies built around what the visibility produced.
Explore local SEO, ecommerce SEO and multi-location search projects.
Different search problems. One standard of evidence.
Each case study separates the starting problem, diagnosis, strategy, execution and supported results rather than presenting a gallery of ranking screenshots.
Multi-location podiatry network
A location-page-first strategy that scaled local-search visibility across a growing Adelaide clinic network.
View Case StudyHigh-Performance Automotive Ecommerce
A technically demanding ecommerce store had strong products and market demand, but technical debt, crawl inefficiency and weak internal architecture were limiting organic performance. The project focused on rebuilding the SEO foundation around revenue-producing product and category pages.
View Case StudyLocal Appointment-Based Service Business
The campaign combined on-page content coverage, improved above-the-fold conversion paths, local content, internal linking and Google Business Profile optimisation. The source reports meaningful profile visibility, calls and website clicks during the tracked period.
View Case StudyUS Chiropractic Clinic
The source case study documents a three-month Google Business Profile campaign for a US chiropractic business. The before-and-after grid images show a major shift from widespread low visibility to predominantly green local positions.
View Case StudyLocal Service Business
The source describes an on-page and local-profile campaign focused on stronger content coverage, technical cleanliness, above-the-fold appointment access, internal linking and consistent profile activity.
View Case StudyCanadian Local Delivery Business
The source documents a compact local SEO test centred on Google Business Profile custom URLs, geo-relevance and city-level authority. The accompanying before-and-after grid imagery shows materially stronger local map coverage.
View Case StudyMelbourne Local Service Business
The source case study began with more than 10 local keywords the client wanted to rank in Melbourne. The audit found titles, metadata, heading structure, internal links and other on-page elements were not properly optimised.
View Case StudyMulti-City Local Service Website
The source describes an expansion from one city to 30 additional cities across 11 services. The central challenge was not only creating pages, but keeping crawl depth and internal linking manageable across a very large location-service footprint.
View Case StudyStart with the part of search that is most likely to affect useful demand.
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