Our Work · Google Ads

Google Ads case studies judged by what the spend produced.

Explore campaigns across visa, travel, tourism and healthcare. every case separates platform metrics from stronger commercial evidence.

Selected Google Ads work

Different accounts. One rule: do not confuse activity with outcome.

Each case study explains the business context, account economics, diagnosis, strategy and the strongest result the supplied evidence can actually support.

UK Schengen Visa Consultancy

3,500+ leads in 14 months: building a Schengen visa consultancy's Google Ads engine.

A long-running UK search account scaled into a consistent lead-generation engine in a highly competitive visa category, with 14,187 interactions and 3,591 recorded conversions from £15,169.93 in managed spend.

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Primary evidence £4.22 Reported cost per conversion across the 14-month period.
Dubai Desert Safari Business

Running Google Ads in a high-intent tourism market where most 'conversions' never book.

A Dubai tourism account was built around a simple problem: WhatsApp clicks, calls and forms inflated platform conversions, but the business needed confirmed bookings. Tracking and offline feedback were treated as infrastructure rather than reporting.

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Primary evidence 5,040+ Recorded conversions across the rolling 12-month campaign.
UK Schengen Visa Consultancy

Scaling a Schengen visa consultancy's Google Ads performance across high-intent search.

A seven-month Smart Bidding search campaign generated 643 recorded conversions from 3,331 clicks at a 7.60% CTR, £1.06 average CPC and £5.47 cost per conversion while maintaining strong competitive visibility.

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Primary evidence £5.47 Reported cost per conversion across the seven-month campaign window.
Travel & Visa Agency

Scaling a travel agency's Google Ads account past $1M in managed spend without optimising for form fills alone.

An 11-month account restructure shifted optimisation away from raw form submissions and toward booked-client feedback, tighter search intent, message-matched landing pages and closed-loop conversion tracking.

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Primary evidence $1M+ Managed ad spend reported across the eleven-month engagement.
UK Schengen Visa Consultancy

Turning clicks into clients: scaling lead quality for a Schengen visa consultancy.

A five-month campaign moved onto Maximise Conversions with target CPA, generating 3,015 clicks from 33,200 impressions at a 9.09% CTR and £1.21 average CPC, with 508 recorded raw leads.

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Primary evidence 508 Recorded raw leads across the five-month campaign window.
Podiatry / Healthcare Business

How a brand-new podiatry Google Ads account was turned into a consistent lead-generation channel.

The supplied case-study screenshot describes a new podiatry account built from limited initial data using a traffic-first learning phase, tightly controlled keyword coverage, budget protection, conversion tracking and landing-page fixes.

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Primary evidence 95 Recorded conversions shown in the supplied results panel.
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