/* GOOGLE ADS CASE STUDY MASTER */

.ads-case-hero {
  position: relative;
  overflow: hidden;
  padding: 132px 0 76px;
}

.ads-case-hero::after {
  content: "";
  position: absolute;
  width: 540px;
  height: 820px;
  right: -175px;
  top: -350px;
  transform: rotate(31deg);
  background: linear-gradient(
    90deg,
    transparent,
    rgba(203,252,4,.018),
    rgba(203,252,4,.09),
    rgba(255,255,255,.025),
    transparent
  );
  pointer-events: none;
}

.case-breadcrumb {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-bottom: 26px;
  color: var(--muted-2);
  font-size: .72rem;
  font-weight: 700;
}

.case-breadcrumb a { color: var(--muted); }
.case-breadcrumb a:hover { color: var(--lime); }

.ads-case-hero-grid {
  display: grid;
  grid-template-columns: 1.06fr .94fr;
  gap: 54px;
  align-items: center;
}

.ads-case-copy,
.ads-outcome {
  position: relative;
  z-index: 2;
}

.ads-case-copy .eyebrow { margin-bottom: 17px; }

.ads-case-copy h1 {
  max-width: 790px;
  font-size: clamp(2.6rem, 4.05vw, 4.05rem);
  line-height: 1.055;
  letter-spacing: -.045em;
  text-wrap: balance;
}

.ads-case-copy .lede {
  max-width: 700px;
  margin-top: 21px;
}

.case-meta {
  display: flex;
  flex-wrap: wrap;
  gap: 9px;
  margin-top: 27px;
}

.case-meta span {
  min-height: 36px;
  display: inline-flex;
  align-items: center;
  padding: 0 11px;
  border: 1px solid var(--line);
  border-radius: 999px;
  color: #d6d9d1;
  background: rgba(255,255,255,.02);
  font-size: .72rem;
  font-weight: 700;
}

/* Commercial outcome card */
.ads-outcome {
  max-width: 520px;
  justify-self: end;
  padding: 27px;
  border: 1px solid var(--line-lime);
  border-radius: 25px;
  background:
    linear-gradient(145deg, rgba(203,252,4,.055), transparent 45%),
    var(--surface);
  box-shadow: var(--shadow);
}

.ads-outcome > span {
  color: var(--lime);
  font: 700 .67rem "Satoshi", sans-serif;
  letter-spacing: .12em;
  text-transform: uppercase;
}

.outcome-primary {
  margin-top: 23px;
  padding-bottom: 22px;
  border-bottom: 1px solid var(--line);
}

.outcome-primary strong {
  display: block;
  color: var(--lime);
  font: 900 clamp(2.8rem, 5vw, 4.6rem) "Satoshi", sans-serif;
  letter-spacing: -.06em;
  line-height: .95;
}

.outcome-primary p {
  margin-top: 10px;
  color: #d9ddd4;
  font-size: .94rem;
  line-height: 1.62;
}

.outcome-secondary {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 10px;
  margin-top: 11px;
}

.outcome-stat {
  min-height: 102px;
  padding: 15px;
  border: 1px solid var(--line);
  border-radius: 15px;
  background: rgba(0,0,0,.11);
}

.outcome-stat small {
  display: block;
  color: var(--muted-2);
  font-size: .61rem;
  font-weight: 700;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.outcome-stat strong {
  display: block;
  margin-top: 10px;
  color: #eef1eb;
  font: 700 1.3rem "Satoshi", sans-serif;
}

.outcome-note {
  margin-top: 14px;
  color: var(--muted-2);
  font-size: .69rem;
  line-height: 1.55;
}

/* Sticky case navigation */
.case-nav-wrap {
  position: sticky;
  top: 76px;
  z-index: 45;
  border-block: 1px solid rgba(255,255,255,.06);
  background: rgba(18,18,18,.91);
  backdrop-filter: blur(14px);
}

.case-nav {
  min-height: 52px;
  display: flex;
  align-items: center;
  gap: 21px;
  overflow-x: auto;
  scrollbar-width: none;
}

.case-nav::-webkit-scrollbar { display: none; }

.case-nav a {
  flex: 0 0 auto;
  color: var(--muted);
  font: 700 .72rem "Satoshi", sans-serif;
}

.case-nav a:hover { color: var(--lime); }

/* Editorial layout */
.case-section {
  padding: clamp(4.8rem, 7vw, 6.1rem) 0;
}

.case-section.compact {
  padding: clamp(3.7rem, 5.5vw, 4.8rem) 0;
}

.editorial-grid {
  display: grid;
  grid-template-columns: .72fr 1.28fr;
  gap: 58px;
  align-items: start;
}

.editorial-intro {
  position: sticky;
  top: 150px;
}

.editorial-intro .eyebrow { margin-bottom: 15px; }
.editorial-intro h2 { font-size: clamp(2rem, 3.35vw, 3.25rem); }
.editorial-intro p { margin-top: 18px; line-height: 1.75; }

.story-panel {
  padding: 30px;
  border: 1px solid var(--line);
  border-radius: 21px;
  background: var(--surface);
}

.story-panel.highlight {
  border-color: var(--line-lime);
  background:
    linear-gradient(145deg, rgba(203,252,4,.05), transparent 45%),
    var(--surface);
}

.story-panel > span {
  color: var(--lime);
  font: 700 .65rem "Satoshi", sans-serif;
  letter-spacing: .1em;
  text-transform: uppercase;
}

.story-panel h3 { margin-top: 24px; font-size: 1.4rem; }
.story-panel p { margin-top: 11px; line-height: 1.72; }

.context-facts {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 10px;
  margin-top: 19px;
}

.context-fact {
  padding: 16px;
  border: 1px solid var(--line);
  border-radius: 14px;
  background: rgba(0,0,0,.1);
}

.context-fact small {
  display: block;
  color: var(--muted-2);
  font-size: .6rem;
  font-weight: 700;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.context-fact strong {
  display: block;
  margin-top: 6px;
  color: #e8ebe4;
  font-size: .87rem;
}

/* The commercial funnel is the signature Ads module */
.economics-shell {
  padding: 27px;
  border: 1px solid var(--line);
  border-radius: 24px;
  background:
    linear-gradient(145deg, rgba(255,255,255,.03), rgba(255,255,255,.01)),
    var(--surface);
}

.economics-head {
  display: flex;
  justify-content: space-between;
  gap: 20px;
  align-items: end;
  padding-bottom: 18px;
  border-bottom: 1px solid var(--line);
}

.economics-head span {
  color: var(--lime);
  font: 700 .65rem "Satoshi", sans-serif;
  letter-spacing: .1em;
  text-transform: uppercase;
}

.economics-head p {
  max-width: 540px;
  margin-top: 7px;
  font-size: .86rem;
}

.economics-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 10px;
  margin-top: 17px;
}

.economics-stage {
  position: relative;
  min-height: 145px;
  padding: 17px;
  border: 1px solid var(--line);
  border-radius: 15px;
  background: rgba(0,0,0,.11);
}

.economics-stage:not(:last-child)::after {
  content: "→";
  position: absolute;
  right: -11px;
  top: 50%;
  z-index: 4;
  width: 22px;
  height: 22px;
  display: grid;
  place-items: center;
  transform: translateY(-50%);
  color: var(--lime);
  background: var(--surface);
  font: 900 .85rem "Satoshi", sans-serif;
}

.economics-stage small {
  color: var(--muted-2);
  font-size: .59rem;
  font-weight: 700;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.economics-stage strong {
  display: block;
  margin-top: 27px;
  color: #eef1eb;
  font: 800 1.55rem "Satoshi", sans-serif;
}

.economics-stage.booked {
  border-color: var(--line-lime);
  background: rgba(203,252,4,.045);
}

.economics-stage.booked strong { color: var(--lime); }

/* Diagnosis */
.diagnostic-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 10px;
}

.diagnostic-card {
  min-height: 205px;
  padding: 21px;
  border: 1px solid var(--line);
  border-radius: 17px;
  background: rgba(255,255,255,.018);
}

.diagnostic-card span {
  color: var(--lime);
  font: 700 .64rem "Satoshi", sans-serif;
  letter-spacing: .09em;
  text-transform: uppercase;
}

.diagnostic-card h3 {
  margin-top: 33px;
  font-size: 1.08rem;
}

.diagnostic-card p {
  margin-top: 8px;
  font-size: .84rem;
  line-height: 1.62;
}

/* Strategy */
.strategy-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 12px;
}

.strategy-card {
  min-height: 260px;
  padding: 25px;
  border: 1px solid var(--line);
  border-radius: 19px;
  background: rgba(255,255,255,.018);
}

.strategy-card span {
  color: var(--lime);
  font: 700 .66rem "Satoshi", sans-serif;
  letter-spacing: .1em;
  text-transform: uppercase;
}

.strategy-card h3 {
  margin-top: 43px;
  font-size: 1.22rem;
}

.strategy-card p {
  margin-top: 10px;
  font-size: .88rem;
  line-height: 1.68;
}

/* What changed */
.execution-list {
  display: grid;
  gap: 10px;
}

.execution-item {
  display: grid;
  grid-template-columns: 104px 1fr;
  gap: 20px;
  padding: 20px 0;
  border-bottom: 1px solid var(--line);
}

.execution-item:first-child { padding-top: 0; }
.execution-item:last-child { border-bottom: 0; padding-bottom: 0; }

.execution-item > span {
  color: var(--lime);
  font: 700 .65rem "Satoshi", sans-serif;
  letter-spacing: .09em;
  text-transform: uppercase;
}

.execution-item h3 {
  font-size: 1.08rem;
  letter-spacing: -.025em;
}

.execution-item p {
  margin-top: 6px;
  font-size: .88rem;
  line-height: 1.65;
}

/* Lead quality loop */
.quality-loop {
  display: grid;
  grid-template-columns: .82fr 1.18fr;
  gap: 24px;
}

.quality-copy,
.quality-board {
  padding: 30px;
  border: 1px solid var(--line);
  border-radius: 22px;
  background: var(--surface);
}

.quality-copy .eyebrow { margin-bottom: 15px; }
.quality-copy p { margin-top: 17px; line-height: 1.74; }

.quality-board {
  border-color: var(--line-lime);
  background:
    linear-gradient(145deg, rgba(203,252,4,.05), transparent 48%),
    var(--surface);
}

.quality-row {
  display: grid;
  grid-template-columns: 1fr 30px 1fr;
  gap: 10px;
  align-items: center;
  min-height: 66px;
}

.quality-box {
  min-height: 58px;
  display: grid;
  align-content: center;
  padding: 11px 13px;
  border: 1px solid var(--line);
  border-radius: 13px;
  background: rgba(0,0,0,.11);
}

.quality-box small {
  color: var(--muted-2);
  font-size: .57rem;
  font-weight: 700;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.quality-box strong {
  margin-top: 4px;
  color: #e7eae4;
  font-size: .8rem;
}

.quality-arrow {
  color: var(--lime);
  text-align: center;
  font: 900 1.05rem "Satoshi", sans-serif;
}

/* Results */
.results-shell {
  padding: clamp(29px, 5vw, 45px);
  border: 1px solid var(--line-lime);
  border-radius: 27px;
  background:
    radial-gradient(circle at 72% 20%, rgba(203,252,4,.06), transparent 28%),
    var(--surface);
}

.results-head { max-width: 780px; }
.results-head .eyebrow { margin-bottom: 15px; }
.results-head p { margin-top: 17px; }

.result-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 10px;
  margin-top: 29px;
}

.result-card {
  min-height: 160px;
  display: grid;
  align-content: center;
  padding: 20px;
  border: 1px solid var(--line);
  border-radius: 17px;
  background: rgba(0,0,0,.12);
}

.result-card.primary {
  border-color: var(--line-lime);
  background: rgba(203,252,4,.055);
}

.result-card small {
  color: var(--muted-2);
  font-size: .6rem;
  font-weight: 700;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.result-card strong {
  display: block;
  margin-top: 10px;
  color: var(--lime);
  font: 900 clamp(1.8rem, 3vw, 2.6rem) "Satoshi", sans-serif;
  letter-spacing: -.045em;
}

.result-card span {
  display: block;
  margin-top: 7px;
  color: var(--muted);
  font-size: .75rem;
  line-height: 1.45;
}

.result-comparison {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 12px;
  margin-top: 14px;
}

.comparison-panel {
  padding: 20px;
  border: 1px solid var(--line);
  border-radius: 16px;
  background: rgba(0,0,0,.11);
}

.comparison-panel > span {
  color: var(--muted-2);
  font: 700 .61rem "Satoshi", sans-serif;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.comparison-panel.after {
  border-color: var(--line-lime);
  background: rgba(203,252,4,.035);
}

.comparison-line {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 12px;
  padding: 12px 0;
  border-bottom: 1px solid var(--line);
  font-size: .82rem;
}

.comparison-line:last-child { border-bottom: 0; }
.comparison-line strong { color: #ecefe8; }
.comparison-panel.after .comparison-line strong { color: var(--lime); }

.results-note {
  margin-top: 14px;
  color: var(--muted-2);
  font-size: .69rem;
  line-height: 1.55;
}

/* Commercial close */
.commercial-summary {
  display: grid;
  grid-template-columns: .92fr 1.08fr;
  gap: 24px;
}

.commercial-copy,
.commercial-note {
  padding: 31px;
  border: 1px solid var(--line);
  border-radius: 22px;
  background: var(--surface);
}

.commercial-copy .eyebrow { margin-bottom: 15px; }
.commercial-copy p { margin-top: 17px; line-height: 1.75; }

.commercial-note {
  border-color: var(--line-lime);
  background:
    linear-gradient(145deg, rgba(203,252,4,.05), transparent 46%),
    var(--surface);
}

.commercial-note span {
  color: var(--lime);
  font: 700 .65rem "Satoshi", sans-serif;
  letter-spacing: .1em;
  text-transform: uppercase;
}

.commercial-note p {
  margin-top: 23px;
  color: #e4e7df;
  font-size: 1rem;
  line-height: 1.78;
}

/* Single CTA */
.case-cta {
  padding: clamp(4rem, 6vw, 5rem) 0 clamp(5rem, 8vw, 6.5rem);
}

.case-cta-box {
  position: relative;
  overflow: hidden;
  padding: 59px 34px;
  border: 1px solid var(--line-lime);
  border-radius: 27px;
  background:
    linear-gradient(120deg, rgba(203,252,4,.055), transparent 36%),
    linear-gradient(155deg, #181a16, #10110f);
  text-align: center;
}

.case-cta-box::before {
  content: "";
  position: absolute;
  inset: 22px;
  border-radius: 19px;
  background:
    linear-gradient(var(--lime), var(--lime)) left top / 58px 1px no-repeat,
    linear-gradient(var(--lime), var(--lime)) left top / 1px 37px no-repeat,
    linear-gradient(var(--lime), var(--lime)) right bottom / 58px 1px no-repeat,
    linear-gradient(var(--lime), var(--lime)) right bottom / 1px 37px no-repeat;
  opacity: .42;
}

.case-cta-box > * { position: relative; z-index: 2; }
.case-cta-box .eyebrow { margin-bottom: 14px; }
.case-cta-box h2 { max-width: 760px; margin-inline: auto; }
.case-cta-box p { max-width: 620px; margin: 17px auto 0; }
.case-cta-box .btn-row { justify-content: center; }

.template-slot {
  border-style: dashed !important;
}

.template-slot::after {
  content: "Replace with verified client evidence";
  display: block;
  margin-top: 10px;
  color: var(--muted-2);
  font-size: .59rem;
  font-weight: 700;
  letter-spacing: .07em;
  text-transform: uppercase;
}

@media (max-width: 1050px) {
  .ads-case-hero-grid,
  .editorial-grid,
  .quality-loop,
  .commercial-summary {
    grid-template-columns: 1fr;
  }
  .ads-outcome { max-width: 720px; justify-self: start; }
  .editorial-intro { position: static; }
  .diagnostic-grid { grid-template-columns: repeat(2, 1fr); }
  .strategy-grid { grid-template-columns: 1fr; }
  .result-grid { grid-template-columns: repeat(2, 1fr); }
}

@media (max-width: 760px) {
  .ads-case-hero { padding: 108px 0 56px; }
  .ads-case-copy h1 {
    font-size: clamp(2.3rem, 10.6vw, 3.2rem);
    max-width: none;
  }
  .outcome-secondary,
  .context-facts,
  .economics-grid,
  .diagnostic-grid,
  .result-grid,
  .result-comparison {
    grid-template-columns: 1fr;
  }
  .economics-stage:not(:last-child)::after {
    content: "↓";
    right: 50%;
    top: auto;
    bottom: -12px;
    transform: translateX(50%);
  }
  .case-section,
  .case-section.compact {
    padding: 4rem 0;
  }
  .execution-item {
    grid-template-columns: 1fr;
    gap: 7px;
  }
  .quality-row {
    grid-template-columns: 1fr;
  }
  .quality-arrow { transform: rotate(90deg); }
}